Paid Media Specialist

Lucid is seeking a Paid Media Specialist to support the Growth Marketing team in the execution, optimization, and operational management of multichannel paid media campaigns. The ideal candidate will have strong cross-channel paid media experience, a solid understanding of campaign operations, and project management skills.

Requirements

• 4+ years of paid media experience in an agency or in-house environment
• Experience supporting or coordinating campaigns in Programmatic, CTV/OTT, or OOH
• Solid understanding of agency workflows, vendor communication, and cross-channel campaign operations
• Strong proficiency with analytics and reporting tools
• Strong Excel proficiency
• Familiarity with project management and workflow tools
• Experience collaborating with creative teams
• Analytical mindset with the ability to turn data into clear, actionable insights
• Proven ability to manage multiple campaigns, deadlines, and stakeholders
• Experience partnering with creative teams and external vendors
• Familiarity with UTM taxonomy, trafficking best practices, QA processes, and naming conventions
• Strong communication skills

Benefits

• Medical, dental, vision, life insurance, disability insurance, vacation, 401k
• Equity program
• Discretionary annual incentive program