Customer Insight & Data Analytics Manager

Lula is hiring a Customer Insight & Data Analytics Manager to drive commercial and marketing insights across the full growth engine from brand and demand generation through to CRM and lifetime value.

Requirements

• Bachelor’s or Master’s degree in a quantitative field Statistics, Mathematics, Economics, or Data Science) is advantageous.
• 7+ years of experience in customer analytics, marketing analytics, or commercial insight roles.
• Proven track record in digital acquisition funnels and performance marketing environments.
• Expert SQL skills and high proficiency in modern BI tools such as Looker, Power BI, or Tableau.
• Deep understanding of digital analytics, specifically funnel/journey analysis, attribution, and incrementality.
• Experience in Fintech or regulated financial services is highly advantageous, especially with high-consideration products.
• Technical experience working directly with CRM systems and Customer Data Platforms (CDPs).
• Strong commercial judgment with the ability to connect data insights directly to application volume, conversion rates, and lifetime value (LTV).
• Strategic storytelling and executive communication skills, capable of translating complex data into clear, actionable recommendations.
• Naturally curious about customer behavior, with a pragmatic and outcome-focused approach to problem-solving.
• Highly collaborative nature, comfortable influencing and challenging assumptions across Marketing, Product, Credit, and Operations teams.
• Proven leadership capability to mentor analysts and uplift analytical standards across the broader growth function.