Group Marketing and Digital Director F/M

We are looking for a talented and ambitious Group Marketing and Digital Director F/M to join our team in Marly or Brussels. As a leader, you will be responsible for defining and leading the integrated marketing strategy for Lyreco, aligned with the company's growth ambitions and customer expectations. You will position Lyreco as a relevant, differentiated, trusted, and innovative digital platform brand in the competitive eCommerce landscape and in the workplace B2B retail place.

Requirements

• Master Degree in Marketing or Business
• Proven leadership experience as a GMDD or senior marketing executive in a digital-first business, ideally in eCommerce, platforms, or consumer tech
• Deep expertise in performance marketing, digital media strategy, attribution modeling, and ROI-driven campaign management
• Demonstrated success in brand building, customer acquisition, retention marketing, and growth initiatives across multiple online and offline channels
• Strong hands-on experience in CRM, ideally personalization, and loyalty programs; proven ability to scale LTV and reduce CAC
• Experience with martech tools, customer data platforms (CDPs), and marketing automation systems
• Background in omnichannel marketing and cross-functional campaign development
• Strong analytical capabilities, comfortable working with KPIs, dashboards, and data storytelling
• Proven ability to manage agencies and partners, while building in-house expertise for core functions
• Experience working closely with product, data, and tech teams to embed marketing into the product journey

Benefits

• Performance bonuses
• Profit-sharing and participation schemes
• Initiatives supporting work-life balance (company concierge services, sports associations, carpooling platform, on-site daycare)