The Senior Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America.
Requirements
- 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
- BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
- Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
- Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
- Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
- Experience with customer communication and customer relationship management systems (CRMs)
- Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
- Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
- Excellent English writing skills, enthusiastic, and comfortable talking with customers
- Highly motivated team player who thrives in a fast-paced environment
- Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
- Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
- Able to travel for work occasionally for events and team meetings
- Able to adjust schedule as needed to collaborate with teams in different time zones
Benefits
- 10 paid holidays annually
- Unlimited PTO
- Matching 401K Plan (25% of employee's contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
