Senior Manager, Email Marketing

Macmillan is seeking a Senior Manager, Email Marketing to lead the transformation of Macmillan's email program into a performance-driven channel that deepens reader engagement, drives ecommerce sales, and supports key marketing priorities across the company.

Requirements

• 5+ years of experience in email, CRM, or lifecycle marketing, ideally within publishing, media, lifestyle, or a comparable content-driven industry.
• Proven success managing end-to-end strategy and execution for large-scale email programs with measurable D2C growth and conversion results.
• Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics.
• Experience managing lifecycle and triggered campaigns, including onboarding, re-engagement, and retention workflows.
• Strong understanding of email deliverability, compliance, and accessibility standards.
• Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
• Demonstrated ability to collaborate cross-functionally, align goals across teams, and communicate clearly with internal and external partners.
• Strong analytical and creative thinking skills with a passion for understanding reader behavior and driving engagement through data-informed storytelling.
• Excellent organizational skills with a strong attention to detail and ability to manage multiple tasks and timelines
• A proactive, solutions-oriented mindset with an eagerness to learn new tools and stay current with emerging digital marketing and AI trends
• Knowledge of social media commerce platforms (Meta, TikTok) a plus
• Proficiency in Microsoft Office and Google Workspace; familiarity with creative and tracking tools such as Photoshop, Canva, WordPress, and project management platforms.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Employee Relocation Assistance