Director, Product Marketing

We are looking for a Director, Product Marketing to develop brand marketing strategies that support business goals, with a focus on customer growth, perception, and engagement. The ideal candidate is curious about the industry and dedicated to finding new ways to grow brands in a changing retail landscape.

Requirements

• Develop brand marketing strategies that support business goals, with a focus on customer growth, perception, and engagement
• Identify and create distinct marketing strategies for key areas of growth including new category and customer opportunities
• Establish brand health and marketing success metrics, routinely track for marketing teams and report out to leadership
• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry
• Translate business goals and marketing tactics into a comprehensive strategy that drives customer growth in key segments and brand affinity across new and existing customers
• Lead seasonal planning process and establish quarterly brand roadmap that tracks all marketing tactics and ensure all efforts ladder up to key marketing focus
• Lead quarterly, full funnel reporting for marketing teams in close collaboration with brand and digital team leads
• Oversee brand marketing budget

Benefits

• Health & Well-being
• Associate Discount
• Summer Fridays
• Community Impact
• Winter Break