Digital Marketing Specialist

Make-A-Wish Canada is looking for a Digital Marketing Specialist to join their team. The ideal candidate will have 3-4 years of digital marketing experience and a strong understanding of email campaigns, paid media, and web analytics. The role will involve supporting the implementation of digital marketing and fundraising campaigns, as well as managing donor lists and segmentation. The position is hybrid, with 2 days in-office and 3 days remote per week. The hiring range for this role is $69,100-$74,100.

Requirements

• Education in marketing and/or online marketing/e-commerce, or equivalent combination of training, education and experience.
• 3-4 years of digital marketing experience, including email campaigns, paid media (search, social, PMAX, video, remarketing), and GA4 analysis
• Proficiency in web analytics and reporting (Google Analytics/GA4).
• Strong content writing skills with a focus on engagement and conversion.
• Excellent analytical and problem-solving skills; experience with data collection, analysis, and reporting.
• Experience with Salesforce Marketing Cloud is an asset.
• Experience in large, multi-level, or non-profit organizations is an asset.
• Project and client management experience is an asset.
• Fluency in French is an asset.

Benefits

• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities