Direct Response Copywriter (Health & Wellness)
Maneuver MarketingUnited Kingdom
Posted March 20, 2026
Full Time
About the Company
Maneuver Marketing is a fast-growing Singapore-based company specializing in building, operating, and scaling high-growth health and wellness e-commerce brands. With a focus on functional supplements, Maneuver disrupts traditional industry practices through innovative marketing and direct-to-consumer strategies, aiming to elevate quality of life for consumers. The company has rapidly scaled its operations, growing from zero to over $100 million in annual revenue within four years, and is recognized as one of Singapore's fastest-growing companies.
Job Description
We are seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey. The ideal candidate will craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads.
Requirements
- 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches
- Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
- Strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
- Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
- Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.
- Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
