Business Development Representative
MAPP DigitalMilan, Lombardy, Italy
Posted January 15, 2020
Full Time
About the Company
MAPP Digital offers a SaaS platform, MAPP Marketing Cloud, that enables B2C and D2C marketers to unify customer data, generate actionable insights, and automate personalized cross‑channel campaigns across email, SMS, web, and app. Leveraging AI‑driven analytics and predictive modeling, the platform delivers real‑time personalization, campaign optimization, and churn‑reduction strategies. With over 20 years of industry experience and a global presence, MAPP serves more than 700 clients—including brands like Ella’s Kitchen, Farrow & Ball, and Furla—providing end‑to‑end marketing automation, digital analytics, and recommendation engines. The company distinguishes itself through its integrated data‑unification approach, compliance‑focused first‑party data collection, and continuous AI‑powered optimization that drives higher engagement and customer loyalty.
Job Description
We are looking for a Business Development Representative to act as the liaison between our Marketing and Sales teams, seeking new business opportunities and developing relationships with potential customers.
Requirements
- Qualify leads from marketing campaigns as sales opportunities
- Contact potential clients through cold calls and emails
- Present our company to potential clients
- Identify client needs and suggest appropriate products/services
- Customize product solutions to increase customer satisfaction
- Build long-term trusting relationships with clients
- Proactively seek new business opportunities in the market
- Set up meetings or calls between (prospective) clients and Account Executives
- Stay up-to-date with new products/services and new pricing/payment plans