Brand Associate Director

The Brand Associate Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand.

Requirements

• Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
• Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
• Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
• Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
• People development: mentor and coach to develop team members.

Benefits

• Ability to travel on business trips