Content Lead

The Content Lead serves as both a strategic brand storyteller and a senior individual contributor responsible for shaping how Massanutten Resort communicates across all guest touchpoints.

Requirements

• 5+ years in brand content, copywriting, or content strategy
• Experience operating as a senior individual contributor within a marketing or brand team
• Strong portfolio demonstrating both brand storytelling and performance-driven copy
• Deep understanding of conversion messaging and digital user behavior
• Familiarity with email marketing platforms, CMS environments, project management tools (e.g., Asana or similar)
• Experience writing for multi-channel campaigns and hospitality, travel, lifestyle, or experiential brands
• Comfort leveraging AI tools while maintaining brand standards and editorial quality
• Basic knowledge of usage rights and legal compliance for written content
• Experience maintaining messaging templates and libraries to improve efficiency

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance