Data Analyst, User Acquisition (Digital Gaming)
Mattel, Inc.California, United States
Posted February 2, 2026
80000 - 125000 USD
Full Time
About the Company
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
Job Description
Mattel Game Studios is seeking a User Acquisition Data Analyst to join their Mobile Growth Marketing team. The role will involve analyzing large-scale marketing datasets, building dynamic dashboards, and delivering actionable insights to drive performance across user acquisition, creative optimization, and lifecycle marketing.
Requirements
- 3–5 years of experience in marketing analytics or data science roles supporting mobile User Acquisition
- Proven expertise in hybrid monetization models (IAP + IAA) and deep understanding of mobile gaming user behavior
- Advanced proficiency in SQL (BigQuery)
- Skilled in data visualization and dashboarding using tools like Mixpanel, Looker, or Tableau
- Solid foundation in applied statistics, including A/B testing, experiment design, and causal inference
- Hands-on experience with SKAdNetwork (CV schema design, postback decoding)
- Strong grasp of performance KPIs (CPI, ROAS, retention, LTV) and digital marketing principles across DSPs and ad networks
Benefits
- Competitive total pay programs
- Comprehensive benefits