Social Media Manager

This Social Media Manager role is responsible for planning, implementing, managing, and monitoring the client’s social media strategy to achieve marketing objectives. Key responsibilities include developing and optimizing channel strategies, evaluating tools, and maintaining brand consistency across multiple platforms. The role requires collaboration with other Agency Directors and the ability to measure and improve campaign effectiveness.

Requirements

• Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms
• Develop plans for optimizing and evolving channel efforts across multiple brands
• Evaluate third-party tools and industry trends within relevant social channels
• Develop insights to feedback into Brand strategy & customer persona work
• Lead the development, implementation and ongoing optimization of Channel strategies
• Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance
• Own, develop and implement a Social Content Calendar
• Plan, curate and create Content to sustain Channel growth and fan engagement
• Lead regular reporting on Channel performance to feed into broader Brand reporting
• Present Social Media strategies, insights and optimization plans to Clients
• Responsible for the growth and development of the Content and Channel Management team