Associate Director, Strategy - Events and Experiences

Role Overview

As an Associate Director, Strategy - Events and Experiences, you'll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences.

What You Will Do

Evaluate client objectives and product roadmaps to design compelling physical footprints, develop retail engagement strategies, strategize the connection between physical events and digital ecosystems, and define what'success' looks like across various experiences.

Why It Might Be a Fit

We're looking for a dynamic candidate to champion the 'phygital' landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. You'll lead the strategic narrative for new business pitches, cultivate strong relationships with senior marketing leaders, and champion high standards for interactive design.

Requirements

• 7-9 years of experience in strategy, specifically at least 5 years in experiential marketing, brand activation, and/or retail strategy
• Must be based in the US (California or New York preferred)
• Current or recent experience working in an agency environment
• Deep knowledge of consumer electronics, hardware, or tech brands, with an understanding of how to market a physical product in a physical space
• Strong spatial awareness with the ability to look at a floor plan or a render and identify user journeys, dwell times, and engagement opportunities
• Led or supported strategy for major global rollouts or high-impact 'drop' culture activations
• A proven track record of successfully winning new business and leading or supporting complex pitch processes for events or experiential agencies
• Exceptional ability to articulate complex ideas (like AI integration or ecosystem connectivity) into simple, human-centric physical experiences
• Resilience and adaptability to work in a fast-paced environment where event deadlines are immovable

Benefits

• Competitive salary range ($105,000—$115,000 CAD)
• Opportunity to work with a global, digital-first, data-driven, unitary operating brand
• Chance to be part of a team that fosters an environment where a diversity of perspectives can thrive
• Access to a range of global Marketing and Technology Services
• Opportunity to work on high-impact projects and campaigns
• Professional development and growth opportunities
• Flexible work arrangements (hybrid work model)