Associate Director, Strategy - Events and Experiences

Role Overview

As an Associate Director, Strategy - Events and Experiences, you'll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences.

What You Will Do

Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up. Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices.

Why It Might Be a Fit

You will lead the strategic narrative for new business pitches within the experiential and retail sector, translating complex business challenges into innovative, spatial strategic visions that win work. You will also identify and pursue proactive growth opportunities within the US market to expand the agency's experiential portfolio.

Requirements

• 7 - 9 years of experience in strategy, specifically at least 5 years in experiential marketing, brand activation, and/or retail strategy
• Must be based in the US (California or New York preferred)
• Current or recent experience working in an agency environment
• Deep knowledge of consumer electronics, hardware, or tech brands, with an understanding of how to market a physical product in a physical space
• Strong spatial awareness with the ability to look at a floor plan or a render and identify user journeys, dwell times, and engagement opportunities
• Understand how to design for dopamine, belonging, and memory, not just for aesthetic appeal
• Led or supported strategy for major global rollouts or high-impact 'drop' culture activations
• A proven track record of successfully winning new business and leading or supporting complex pitch processes for events or experiential agencies
• Exceptional ability to articulate complex ideas (like AI integration or ecosystem connectivity) into simple, human-centric physical experiences
• Resilience and adaptability to work in a fast-paced environment where event deadlines are immovable

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth