Customer Data Platform (CDP) Strategist - Freelance

The Customer Data Platform (CDP) Strategist defines and executes the strategy for ingesting, managing, and activating unified customer data to drive personalized marketing and business growth.

Requirements

• Data Strategy & Roadmap: Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms.
• Platform Management: Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity.
• Segmentation & Activation: Create customer segments based on behaviors, demographics, and real-time data to drive personalization.
• Cross-functional Collaboration: Partner with Marketing, IT, and Analytics teams to translate business requirements into actionable data initiatives.
• Data Governance & Quality: Establish data quality protocols, compliance, and consent management practices.
• Analysis & ROI: Analyze campaign performance, measure KPIs, and provide insights to optimize ROI.

Benefits

• Flexible schedule
• Remote work
• Opportunity to work with a variety of clients and projects