Associate Director, Paid Search

MERGE is seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. The role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team, and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Requirements

• Design and implement comprehensive Paid Search strategies
• Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance
• Lead the client's strategy through the AI evolution of search
• Manage high-volume budgets precisely
• Collaborate with stakeholders to align Paid Search with broader integrated campaigns
• Foster a collaborative environment and guide junior members on strategy
• Conduct deep competitor analysis to maintain client advantage
• Monitor Paid Search tools/automation trends and apply them to boost client performance

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays