Director, Digital Marketing

MetTel is seeking a strategic and data-driven Director of Digital Marketing to lead the development, execution, and optimization of digital campaigns across all online channels. This role is responsible for driving brand awareness, demand generation, and customer acquisition through paid, owned, and earned digital strategies.

Requirements

• Develop and lead the digital marketing strategy across web, email, SEO/SEM, social media, and paid advertising
• Create campaign calendar and oversee development of marketing campaign assets
• Optimize performance of marketing campaigns
• Manage marketing database
• Manage day-to-day website updates and SEO
• Drive traffic, increase engagement, improve conversion rates, and maximize ROI across digital programs
• Manage and mentor a team of digital specialists
• Manage external agencies supporting digital initiatives
• Establish KPIs and prepare monthly & quarterly reports for senior leadership

Benefits

• Full range of medical, financial, and/or other benefits