Digital Marketing & Customer Analytics Manager

The Digital Marketing & Customer Analytics Manager role at MGM Resorts International involves turning complex digital data into actionable insights to drive growth across the company's portfolio of iconic brands.

Requirements

• Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior
• Lead, coach, and develop a team of analysts
• Design, develop, and maintain Power BI and Adobe dashboards
• Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems
• Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies
• Experience writing and executing code (e.g., SQL, Python, Azure Databricks)
• Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
• Strong analytical and quantitative skills with the ability to assess financial and business impact
• Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed
• Excellent written, verbal, and presentation communication skills
• Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment

Benefits

• Prioritize your wellness
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks
• Savor delicious meals for free in our employee dining room
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.