Lead, Lifecycle Strategy & Analytics

Playlist is building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. We're seeking a Lead, Lifecycle Strategy & Analytics to drive our B2C lifecycle program, manage campaign development, and partner with cross-functional teams to support broader business goals.

Requirements

• 5+ years of marketing experience
• 2+ years of proven experience in Lifecycle Marketing
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Exceptional analytical capabilities and AB testing experience
• Strong project management skills and communication skills