Lifecycle Marketing Lead
MirageNew York, New York, United States
Posted February 2, 2026
Full Time
About the Company
Mirage harnesses frontier AI research to empower creators and brands with end‑to‑end video solutions. Their full‑stack foundation models power a suite of tools—including AI video generation, text‑to‑video conversion, AI‑augmented editing, and avatar‑based production—that let users craft compelling short‑form content at scale. With a user base of more than 20 million creators and businesses, Mirage’s technology unlocks both creative freedom and commercial impact, positioning it as a leader in generative‑AI‑driven video marketing. The company’s culture emphasizes rapid experimentation, user‑centric design, and a commitment to pushing the boundaries of what AI can do in visual storytelling.
Job Description
Mirage is the leading AI short-form video company. We’re building full-stack foundation models and products that redefine video creation, production and editing. We're looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products.
Requirements
- Minimum of 6+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
- Collaborative approach and excitement about partnering cross-functionally
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if you're working late and want a bite!
- Grubhub subscription
- Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
- Multiple team offsites per year with team events every month
- Generous PTO policy
