Senior Marketing Insights & Analytics Specialist

Senior Marketing Insights & Analytics Specialist to blend hands-on analytics and data storytelling, serving as a Subject Matter Expert (SME) for marketing analytics platforms and business intelligence. The specialist will deliver advanced insights and recommendations, partner closely with stakeholders to optimize channel investment and campaign effectiveness, and leverage primary and secondary data sources to address business issues.

Requirements

• Post-secondary education in Business, Analytics, Statistics, Quantitative or Qualitative Research; Marketing field.
• 5 years experience in an analytical role, preferably in a Marketing area.
• Experience with digital analytics and measurement tools such as Google Analytics.
• Highly proficient in Microsoft Applications; particularly Excel, and Power Point; this includes proficiency with the use of formulas, functions, graphs and charts.
• Experience conducting primary & secondary marketing research, both quantitative & qualitative considered a strong asset.
• Experience with Data Architecture and Data Modeling

Benefits

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA).
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan.
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace.
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs.
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts.