Salesforce Marketing Cloud Consultant
MRMDubai, United Arab Emirates
Posted August 29, 2024
Contract / Temporary
About the Company
MRM is a leading relationship marketing agency focused on building enduring brand relationships through CRM & Loyalty, Customer Experience (CX), Commerce, MarTech, and Digital Marketing services. Leveraging Data & Analytics, MRM operates globally with 35 offices across multiple continents, offering integrated solutions that enhance customer lifetime value. As part of McCann Worldgroup and the Interpublic Group of Companies (NYSE: IPG), MRM is distinguished by its borderless approach to collaboration and innovation.
Job Description
This three-month contract position provides strategic guidance and expertise to clients regarding Salesforce Marketing Cloud implementations. The consultant will lead the implementation, optimization, and integration of Salesforce Marketing Cloud, focusing on email marketing, automation, journey builders, and data management. Collaboration with internal teams and clients is crucial. The role involves data-driven segmentation, campaign analysis, and continuous improvement.
Requirements
- Lead the implementation and optimization of Salesforce Marketing Cloud solutions.
- Serve as the subject matter expert on Salesforce Marketing Cloud.
- Collaborate with stakeholders to understand business requirements.
- Oversee the integration of Salesforce Marketing Cloud with Salesforce CRM.
- Develop and execute data-driven segmentation strategies.
- Drive continuous improvement through campaign analysis, A/B testing, and performance optimization.
