Analyst - Content Marketing.Marketing NG

We are seeking an Analyst - Content Marketing to join our team at MTN Nigeria. The successful candidate will create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress. They will develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.

Requirements

• Reports to Manager - Digital Marketing Brands
• Develops and executes content acquisition strategy aligned to MTN brand building and commercial objectives
• Implements full-funnel content attribution frameworks
• Designs content experiments using statistically valid A B testing methodologies
• Develops structured content taxonomies and tagging frameworks within CMS and analytics tools
• Translates complex telecom and fintech propositions into conversion oriented educational assets
• Monitors content decay trends and executes refresh strategies
• Partners with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
• Ensures compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
• Tracks regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base

Benefits

• Eligible Females and People with Disabilities are encouraged to apply