Vice President, Integrated Brand Marketing

The Vice President, Integrated Brand Marketing will lead the development of a unified brand narrative across all touchpoints, oversee the cultivation of a unifying brand story, and ensure consistency in brand expression across all marketing, communications, and brand activations. This role will also lead customer growth and digital strategies to ensure a holistic digital growth roadmap, clear customer experience, and connected journey across channels that leads to audience growth and engagement.

Requirements

• Bachelor's Degree required
• 15+ years of experience in brand building and integrated marketing
• Experience building a global brand, developing brand positioning and repositioning
• Understanding of the creative process and experience in managing agencies and working with in-house creative teams
• Proven success acting as a brand guardian while strategically assessing and adding partners and advancing growth opportunities
• Ability to analyze data to gauge success, adjust strategies quickly and efficiently, and forecast growth and engagement goals
• Technical proficiency and working knowledge of key Martech systems

Benefits

• Medical, dental, and vision insurance
• Engaging and comprehensive wellness program
• 401(k) retirement savings plan with matching contributions after 6 months of employment
• Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year
• 10 days of sick leave
• 12 paid holidays and a paid winter break between December 25 and 31
• Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits
• Learning and development opportunities
• Lifestyle Spending Account
• Pet adoption assistance and insurance
• Pre-tax transportation benefits with a generous employer subsidy
• Employer-paid life insurance and disability benefit
• National Geographic discounts and perks