Shopper Insights Manager
NestleHo Chi Minh City, Vietnam
Posted March 23, 2026
Full Time
About the Company
Nestlé is the world's largest food and beverage company, dedicated to enhancing quality of life through its diverse portfolio. With a focus on products for all stages of life, including coffee, dairy, confectionery, infant nutrition, healthcare solutions, and petcare, Nestlé operates globally, driven by a culture rooted in respect and excellence. The company's heritage dates back to 1866 with the invention of condensed milk and has since grown into a multinational enterprise employing over 273,000 people.
Job Description
Lead the endâtoâend Shopper & RouteâtoâMarket Insights agenda to strengthen NestlĂ©âs commercial decisionâmaking across all environments, developing a holistic understanding of how shoppers behave across channels and missions, and ensuring shopperâled thinking is consistently embedded into Integrated Commercial Plan (ICP), Market Business Plan (MBP) and customer plans.
Requirements
- 5+ years of experience in Shopper, Category or Channel Insights
- Handsâon experience partnering with commercial teams to shape decisions
- Demonstrated ability to translate shopper data into commercial strategies
- Experience working with multiple data sources and external agencies
- Evidence of influencing business stakeholders through insights
- Relevant tertiary education in Business, Marketing, Economics, Statistics or related fields
- Knowledge of shopper, category and channel insight methodologies
- Familiarity with ICP & Dynamic Forecasting
- Understanding of Competition Law and Marketing/Sales best practices
- Skilled in interpreting panel, retailer, qualitative and quantitative data sources
- Strong presentation and narrative development skills