Marketing Campaign (IP/Branding)
NetEase GamesLondon, England, United Kingdom
Posted October 2, 2025
Full Time
About the Company
NetEase Games is a leading global video game developer and publisher, operating in nine countries. The company has developed and published international hits like Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games collaborates with industry leaders and IP holders to create engaging content for mobile, console, and PC platforms.
Job Description
NetEase Games is seeking a Marketing Campaign (IP/Branding) specialist to develop and implement strategies for game and media IP collaborations. This role involves brand partnerships, market research, and communication strategies for successful campaigns. The company focuses on delivering high-quality gaming experiences and leverages industry-leading R&D in China and globally.
Requirements
- Bachelor’s degree or above
- Familiarity with viral mechanisms of social media platforms
- Understanding of brand and media resources
- Marketing performance optimization skills
- Fluent in English