Digital Marketing Specialist, Onsite

The Digital Marketing Specialist will be responsible for planning, creating, and managing engaging content across our social media platforms, promoting the company brand, highlighting product offerings, and supporting talent acquisition efforts through compelling digital storytelling.

Requirements

• Develop, execute, and manage a comprehensive social media strategy across YouTube, Facebook, Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Create high-quality, engaging content (video, photography, graphics, and copywriting) that showcases our seafood products, processing capabilities, and company culture.
• Manage and grow our social media accounts, increasing followers, engagement, and brand awareness.
• Collaborate with the sales and operations teams to promote new products, seasonal offerings, and company milestones.
• Support recruitment and employer branding efforts by creating compelling content that highlights career opportunities, employee stories, and workplace culture.
• Monitor social media trends, competitor activity, and industry developments to identify opportunities for timely, relevant content.
• Track, analyze, and report on key performance metrics (engagement rates, reach, follower growth, conversions) and use data to optimize content strategy.
• Manage paid social media advertising campaigns, including budgeting, targeting, and performance optimization.
• Coordinate with external vendors, influencers, and brand partners as needed.
• Ensure all content is consistent with brand guidelines and messaging.
• Stay current on platform algorithm changes, best practices, and emerging digital marketing tools.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• PTO