Nothing Bundt Cakes

Founded in 1997 in Las Vegas by Dena Tripp and Debbie Shwetz, Nothing Bundt Cakes specializes in handcrafted Bundt cakes made with premium ingredients, offering a wide range of sizes and classic flavors. With more than 500 corporate and franchised bakeries across 40 U.S. states and Canada, the company serves both retail and B2B customers, providing desserts for weddings, corporate gifts, and everyday celebrations. Over 90% of its locations are female‑owned, reflecting a strong commitment to empowering women entrepreneurs. The brand’s mission, "Bring the Joy every day," underscores its focus on creating smiles through quality baked goods. Its combination of artisanal craftsmanship, expansive reach, and inclusive ownership sets it apart in the competitive bakery market.