The Director, Brand manages the organization's brand strategy and positioning across all fan-facing platforms, ensuring the team's brand identity, voice, and messaging remain consistent and aligned with business objectives.
Requirements
- 8+ years of experience in brand strategy, marketing, or brand management, ideally in sports, entertainment, or consumer-facing industries
- Demonstrated experience leveraging research, data, and analytics to inform brand strategy and drive business decisions
- Willing and able to work a non-traditional schedule, including nights, weekends, and holidays
- Proven ability to develop and execute brand positioning, messaging frameworks, and integrated campaigns
- Experience partnering cross-functionally with marketing, communications, partnerships, and sales teams
- Experience collaborating with external agencies
- Strong track record of using brand strategy to support revenue-driving initiatives (ticket sales, premium, partnerships, or consumer products)
- Strong creative leadership capability, with experience briefing, guiding, and providing strategic direction to internal and external creative teams - ensuring high-quality output without direct design ownership
- Excellent communication and presentation skills, with the ability to influence and align teams around a clear brand vision
- Willing and able to occasionally travel
- Comfortable operating in a fast-paced environment
Benefits
- Equal Opportunity Consideration