Director, Brand

The Director, Brand manages the organization's brand strategy and positioning across all fan-facing platforms, ensuring the team's brand identity, voice, and messaging remain consistent and aligned with business objectives.

Requirements

• 8+ years of experience in brand strategy, marketing, or brand management, ideally in sports, entertainment, or consumer-facing industries
• Demonstrated experience leveraging research, data, and analytics to inform brand strategy and drive business decisions
• Willing and able to work a non-traditional schedule, including nights, weekends, and holidays
• Proven ability to develop and execute brand positioning, messaging frameworks, and integrated campaigns
• Experience partnering cross-functionally with marketing, communications, partnerships, and sales teams
• Experience collaborating with external agencies
• Strong track record of using brand strategy to support revenue-driving initiatives (ticket sales, premium, partnerships, or consumer products)
• Strong creative leadership capability, with experience briefing, guiding, and providing strategic direction to internal and external creative teams - ensuring high-quality output without direct design ownership
• Excellent communication and presentation skills, with the ability to influence and align teams around a clear brand vision
• Willing and able to occasionally travel
• Comfortable operating in a fast-paced environment

Benefits

• Equal Opportunity Consideration