Marketing Specialist
Old Dominion National BankVirginia, United States
Posted May 9, 2025
Full Time
About the Company
Old Dominion National Bank is a retail banking institution that provides frontāline teller and platform services, including deposits, withdrawals, check cashing, wire transfers, and sales of financial products. The bank emphasizes exceptional customer service and supervisory support within its retail branches.
Job Description
The Marketing Director will lead the development and execution of the bank's marketing, branding, and communication initiatives. This is a hands-on leadership role focused on driving brand awareness, customer acquisition, and retention through targeted campaigns and outreach. The role supports the bank's mission of personalized service and deep local engagement.
Requirements
- Develop and implement comprehensive marketing strategies
- Plan and manage multi-channel marketing campaigns
- Oversee the bankās website, social media platforms and marketing materials
- Collaborate with internal departments
- Manage media relations and community initiatives
- Manage marketing budget and vendor relationships
- Analyze marketing campaign performance
- Ensure compliance with all regulatory requirements
