PPC Specialist

Do you have experience marketing SaaS products or mobile apps while focusing on lead funnels that feed into paid accounts? We're seeking a data-oriented PPC Specialist to manage all paid traffic, analyze campaign results, develop strategies, run tests, implement optimizations, and provide day-to-day management of multiple online SaaS brands.

Requirements

• 3+ years of experience in marketing SaaS products or mobile apps
• Google Tag Manager experience
• Data Studio experience
• Paid channel attribution experience
• Managing $50k+ monthly budgets
• Search (Google Ads, Microsoft Ads)
• Retargeting (Google, AdRoll, Criteo, Facebook)
• Social Advertising (Facebook, Twitter, Quora, Reddit)
• Running A/B, multivariate tests
• Designing Lead Generation Funnels
• Optimizing and Creating Landing Pages
• Achieving CPA targets based on customer lifetime value
• Scaling paid traffic while maintaining CPA targets
• Knowledge of affiliate and paid marketing channels
• Capacity to find and nurture demographic synergies into paid customers
• Highly organized with the ability to work on divergent brands and projects
• Effectively manage an outsourced agency
• Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
• Self-starter, willing to take initiative, and drive results
• Google AdWords/Analytics Certification
• Wordpress
• SaaS experience
• Mobile Apps

Benefits

• Fun company events
• Hybrid work schedule