Group Copy Supervisor

The Group Copy Supervisor assists in creating a comprehensive copy platform for each assigned account(s) and works as a team with art directors to develop conceptual approaches to meet Client objectives.

Requirements

• Assist in creating comprehensive copy platform for each assigned account
• Execute the copy component of jobs with minimal supervision
• Work as a team with art directors to develop conceptual approaches to meet Client objectives
• Demonstrate sound understanding of marketing
• Manage team workflow
• Provide strategic input into marketing/advertising initiatives
• Demonstrate thorough knowledge of Client's business
• Attend regular status meetings
• Attend relevant trade shows and share learning’s with team
• Demonstrate understanding of market research to create test materials and be an effective research attendee
• Develop positive, productive relationships with appropriate members of Client/Agency team and demonstrate leadership qualities
• Maintain positive relationships with internal business group departments such as Editorial and Traffic
• Demonstrate high level of professional craftsmanship and superior writing skills
• Be aware of, and familiar with, medical and scientific information that pertains to Agency brands
• Maintain awareness of current advertising, marketing, and other communications
• Demonstrate the ability to work in various forms of media
• Provide constructive and direct on-going feedback and generate performance reviews for team members
• Manage, mentor and supervise Junior Copywriters and Copywriters
• Present effectively and clearly communicate creative concepts to sell Agency work to Clients
• Follow jobs from startup into production
• Reviews/edits copy within group to ensure that it is accurate, on strategy and creatively excellent
• Routes all copy to Associate Creative Director or Creative Director for review before it goes to client
• Functions autonomously on a day to day basis; but involves supervisor in major decisions
• In person client travel is required