Planning Associate Director (HSBC)

As Associate Planning Director, you'll lead the development of communications plans for HSBC, translating global strategies into actionable toolkits and driving multi-market planning excellence.

Requirements

• Partner closely with the HSBC Global Strategy Manager to deliver integrated, insight-led planning across all media channels.
• Translate global strategies into clear, actionable toolkits that give local markets everything they need to execute with consistency and confidence.
• Drive multi-market planning excellence, setting the quality bar, managing timelines, aligning stakeholders and ensuring delivery against global intent.
• Bring a confident POV on the evolving media landscape — knowing what's changing, what it enables, and when to pull in specialist teams.
• Own the measurement and learning agenda, defining KPIs, leading post-campaign analysis and applying marketing effectiveness principles to sharpen future recommendations.
• Create compelling planning narratives and present confidently to senior client stakeholders and cross-functional teams.
• Coach and develop junior planners, sharing best practice across markets and disciplines.

Benefits

• Flexible Working