Monetization Product Marketing Manager, Advertising

We're looking for a Monetization Product Marketer, Advertising to help shape and scale our advertising products and go-to-market strategy. You'll combine strategy, market and customer insight with strong product intuition to guide roadmap priorities, mitigate product risks, and deliver launches and coordinate go-to-markets that drive adoption and measurable business impact.

Requirements

• Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics
• Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering
• Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans
• Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them
• Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts
• Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms)
• Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning)
• Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time
• Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction