Social Marketing Lead, Japan

We’re hiring a Social Marketing Manager to lead OpenAI’s social presence in Japan across both consumer and business audiences. In this role, you will define how OpenAI shows up in one of our most important international markets—shaping our voice, building locally relevant storytelling, and ensuring we move with speed, quality, and cultural fluency across platforms.

Requirements

• Lead the development and execution of Japan’s social marketing strategy across priority platforms (e.g., X, Instagram, YouTube, LinkedIn), covering both consumer and business audiences.
• Operate as a hands-on social lead, managing day-to-day publishing, editorial planning, copywriting, and rapid response—especially around launches and key moments.
• Translate global priorities, product launches, and brand narratives into locally resonant social storytelling that reflects Japan’s cultural context.
• Develop Japan-first content ideas and formats that reflect local platform behaviors, internet culture, and audience dynamics.
• Monitor Japan social trends and conversations, identifying opportunities to engage, differentiate, or escalate when appropriate.
• Define and track performance metrics, continuously optimizing content strategy and execution based on learnings.
• Scale social output over time by identifying and managing agency or external partner support.

Benefits

• Equal opportunity employer
• Background checks for applicants will be administered in accordance with applicable law
• Reasonable accommodations to applicants with disabilities