The Marketing Manager will lead marketing efforts, collaborate with internal shareholders, and contribute to the company's reputation, culture, and brand recognition.
Requirements
- Manage the entire RFP/RFQ cycle from beginning to end
- Utilize Microsoft Planner to communicate to shareholders regarding upcoming leads and current pursuits
- Implement client strategy to collect intel to help with overall messaging and pre-positioning efforts
- Create client strategies and capture plans to use as guides in producing message-driven content for submissions
- Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
- Communicate submission statuses to internal shareholders
- Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
- Write, edit, proofread, format, and assemble/prepare the required documents for final submission
- Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials
- Collaboration on partner relationships when outside partners are engaged
- Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text in the internal CRM system
- Create and update graphics library
- Work with third party vendors in coordinating all project and employee photography on an as needed basis
- Collaborate with the internal shareholders in managing content on the company's internal and external marketing pages
- Ensure the content on the company website is up-to-date and make necessary changes utilizing the content management system
- Work with internal shareholders to develop and execute annual marketing plans for identified clients and projects for the year
- Collaborate with the Marketing Team to create and post monthly news items, project updates, press releases, and any other noteworthy content on the company website, LinkedIn, and internal marketing pages
- Create and send internal email communications and digital newsletters
- Create/update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
- Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)
- Manage and oversee purchasing of all company apparel and swag including shirts, safety vests, hats, hard hats, backpacks, etc.
- Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
- Provide ongoing guidance to internal staff of meeting brand requirements utilizing the brand and communications guide as an educational tool
- Partner with third party digital agency to develop additional branding needs on an as needed basis
