Paid Media Strategist
OptimalAustin, Texas, United States
Posted December 18, 2025
Full Time
About the Company
Optimal is a mission-critical digital marketing partner that leverages proprietary data, groundbreaking technology, and innovative media solutions to deliver exceptional results for brands, companies, and causes. With a commitment to excellence, Optimal ensures that anything less than their standards is considered subpar.
Job Description
Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. The role involves developing digital marketing strategies, creating and managing campaigns, and building client relationships.
Requirements
- 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field
- 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels
- Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint
- Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms
- Superb written and verbal communication skills and client relationship skills
Benefits
- Flexible Time Off
- Paid Leave for New Parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Tuition Reimbursement
- Professional development opportunities
- Rewards and recognition programs
