Senior Social Media Specialist
PalmPayLagos, Lagos State, Nigeria
Posted February 26, 2026
Full Time
About the Company
PalmPay is a leading financial superapp serving Africa. Offering a comprehensive suite of financial services including mobile payments, loans, savings, and insurance, PalmPay empowers individuals with accessible, convenient, and affordable financial tools. With a strong commitment to innovation and user-centric design, PalmPay aims to bridge the financial gap for millions across the continent.
Job Description
We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy.
Requirements
- Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
- Lead community management efforts, fostering engagement and strengthening brand loyalty.
- Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
- Generate detailed performance reports with actionable insights and data-driven recommendations.
- Conceptualize and present campaign ideas in collaboration with senior stakeholders.
- Write, edit, and proofread engaging content for social and digital platforms.
- Develop influencer marketing briefs and oversee paid social influencer collaborations.
- Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
- Develop thought leadership content that positions PalmPay as an industry leader.
- Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
Benefits
- Company benefits not specified
