Digital Marketing Manager

Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

Requirements

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
• Present actionable recommendations and performance updates to leadership regularly
• Continuously optimize campaigns through A/B testing and experimentation

Benefits

• Full-time employment
• Remote work option