LinkedIn Ads Specialist

Pavago is hiring a LinkedIn Ads Specialist to manage and optimize LinkedIn advertising campaigns across multiple client accounts. The ideal candidate combines strong analytical thinking with hands-on campaign execution and continuously looks for ways to improve performance, lead quality, and return on ad spend.

Requirements

• Build, launch, and manage LinkedIn Ads campaigns across multiple client accounts
• Develop audience targeting strategies based on ICPs, buyer personas, industries, and funnel stages
• Conduct market and competitor research to improve campaign positioning and messaging
• Create and test multiple campaign formats, creatives, and ad variations
• Optimize campaign structures to improve lead generation and overall performance
• Monitor daily campaign performance across all active client accounts
• Analyze campaign metrics including CPL, CTR, ROAS, conversion rates, and engagement trends
• Optimize bidding strategies, audience targeting, budgets, placements, and creatives
• Conduct A/B testing to continuously improve campaign effectiveness
• Prepare weekly and monthly client performance reports with clear insights and recommendations
• Translate campaign data into actionable business recommendations for clients
• Collaborate directly with clients to understand goals, expectations, budgets, and KPIs
• Present campaign performance updates and strategic recommendations professionally
• Build strong client relationships through proactive communication and accountability

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship