Marketing Automation Specialist
PavagoPakistan
Posted April 15, 2026
Full Time
About the Company
Pavago connects businesses with affordable global talent to stimulate local growth through international expertise.
Job Description
Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns.
Requirements
- Build and optimize automated nurture sequences, drip campaigns, and triggered workflows
- Implement lead scoring rules to prioritize high-value prospects
- Test workflow logic to ensure seamless execution
- Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
- Collaborate with sales teams to ensure lead handoffs are timely and qualified
- Clean and maintain lead databases, removing duplicates and outdated contacts
- Segment lists by persona, industry, geography, or behavior
- Monitor campaign performance (open, CTR, conversion, revenue impact)
- Create dashboards in HubSpot, Marketo, or BI tools (Power BI, Tableau)
- Present insights to marketing and sales leadership with actionable recommendations
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan