Sr. Content Strategy Manager
PayJoyBogota, Bogota, Capital District, Colombia • Mexico City, Mexico City, Mexico • São Paulo, Brazil
Posted May 29, 2026
Full Time
About the Company
PayJoy is a mission-driven financial services provider focused on empowering under-served customers in emerging markets. Utilizing patented technology and advanced data science, including machine learning and AI, PayJoy transforms smartphones into digital collateral to offer low-cost credit solutions. With a strong track record of profitability and sustainability, the company has successfully extended $3 billion in credit to 16 million customers, doubling its customer base in two years.
Job Description
The Sr. Content Strategy Manager is responsible for leading the global content strategy for performance marketing across 7 PayJoy markets, combining creative work with data-driven decision making to drive business outcomes.
Requirements
- Define and own the global content strategy for performance marketing across 7 PayJoy countries
- Build and lead a content measurement and experimentation framework
- Lead, develop, and scale both internal and external content creation teams
- Own the global influencer marketing strategy
- Champion an AI-first approach to content production
- Partner closely with Performance Marketing, Data/BI, and Growth teams
- Design and maintain scalable content playbooks and systems
- Present content performance insights to senior leadership
- Monitor and integrate emerging trends in digital content, generative AI tools, and the creator economy
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days
- Unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
