Growth Management - Deputy General Manager - Offline Merchants

Paytm is India's leading mobile payments and financial services distribution company. We are looking for a Growth Manager to accelerate core growth metrics and user numbers for our Paytm for Business App.

Requirements

• Acquisition and activation of Soundbox and QR merchants through P4B
• Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimization
• Transaction growth of merchants - both with and without devices through P4B
• Work closely with product team to define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app
• Plan and execute marketing campaigns to improve frequency and value of transactions
• Own campaigns from end to end - manage targeting and segmentation, messaging, creative, measurement and reporting
• Monitor and report on performance of these campaigns against agreed KPIs
• Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights