Product Marketing Lead - Crypto

The Product Marketing Lead - Crypto role at Pepperstone is a critical position that requires an experienced marketing professional to own the go-to-market strategy, product positioning, and growth campaigns for Pepperstone's crypto offering.

Requirements

• 5+ years' experience in product marketing, growth marketing or campaign leadership, ideally within crypto, fintech, trading platforms or financial services
• Proven experience leading large-scale, multi-channel marketing campaigns with measurable impact
• Strong product marketing fundamentals including positioning, messaging, GTM planning and launch execution
• Ability to translate product features into compelling customer value propositions
• Deep understanding of digital marketing channels, including paid media, social, lifecycle marketing and analytics
• Experience with CRM and lifecycle platforms such as HubSpot, Salesforce Marketing Cloud or similar
• Strong analytical mindset with experience using marketing analytics and reporting tools
• Solid understanding of cryptocurrency markets, trading products and the broader blockchain ecosystem
• Excellent stakeholder management and cross-functional leadership skills
• Highly organised, execution-focused and comfortable managing multiple priorities

Benefits

• Competitive salary structure
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard
• Ongoing personal development & learning opportunities
• Paid parental leave
• 3 paid volunteering days per year & Workplace Giving Program
• 24/7 support when you need it most - an Employee Assistance Program
• Frequent events and celebrations