The Director of Customer Growth & Insights is responsible for driving customer growth at Pet Food Express through data-driven insights, strategic marketing initiatives, and ongoing testing and optimization of marketing performance.
Requirements
- Analyze customer data across loyalty, ecommerce, and campaign performance to identify actionable growth opportunities and inform marketing decisions.
- Evaluate customer purchase behavior, category penetration, migration patterns, visit frequency, and lifetime value to uncover trends and opportunities.
- Translate customer insights into clear, actionable recommendations that shape marketing priorities and campaign direction.
- Identify underpenetrated customer segments and opportunities to increase engagement and conversion across categories and channels.
- Develop and drive initiatives that increase customer acquisition, traffic, visit frequency, retention, and lifetime value.
- Recommend marketing priorities based on customer insights, commercial opportunities, and business goals.
- Partner with merchandising to align category priorities with customer demand and growth opportunities.
- Collaborate with vendor partners to develop data-informed co-marketing initiatives and align customer insights with Joint Business Plan (JBP) priorities.
- Use performance data to evaluate campaigns and identify opportunities to improve results and scale what is working.
- Use performance data to adjust campaigns in market, improving messaging, channel mix, and promotional effectiveness.
- Refine marketing strategies, promotions, and customer programs based on performance insights.
- Guide campaign direction to ensure marketing initiatives are informed by customer insights and aligned with growth priorities.
- Shape marketing themes, customer moments, and storytelling that drive engagement and traffic.
- Provide leadership, direction, and prioritization for the Integrated Marketing, Customer Marketing & Digital, and Creative teams.
- Set clear marketing priorities across campaigns, loyalty, digital engagement, and brand initiatives.
- Ensure marketing initiatives are aligned with business priorities, merchandising strategy, and customer insights.
- Build a collaborative, accountable, and high-performing marketing organization focused on driving customer growth.
Benefits
- Pet Friendly Workplace
- Generous in-store employee discount that extends to your family
- Full range of health insurance options: Medical, dental, vision, life, long-term disability insurance. FSA and HSA options.
- 401(k) plan with employer match
- Paid holidays and āunlimitedā PTO
