Director, Brand Strategy

The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. Reporting to the Vice President, Head of Brand Campaigns, the Director, Brand Strategy is a unique opportunity for a dynamic and ambitious marketing strategist – who deeply understands the healthcare ecosystem, consumer and HCP journeys, and integrated marketing planning – to shape the future of a Fortune 100 Brand.

Requirements

• Develop and launch core strategies for Pfizer Brand and key therapeutic areas
• Wield data and insights, as well as cross-industry perspectives, and translate them into compelling brand platforms that drive awareness, trust and meaningful engagement
• Lead strategic initiatives such as patient storytelling, brand equity tracking, and segmentation frameworks that scale across therapeutic areas
• Mentor and develop junior team members, fostering a culture of strategic thinking, innovation, and operational excellence across the Brand Campaigns team
• Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage