Lead, HCP Programmatic Measurement Strategy
PhreesiaCanada ⢠United States
Posted March 23, 2026
155000 - 180000 USD
Full Time
About the Company
Phreesia is a fully remote company that provides a diverse and dynamic work environment, with a focus on helping healthcare organizations succeed in an ever-evolving landscape.
Job Description
Phreesia is seeking an experienced Lead of HCP Advertising Strategy & Measurement to drive successful market launch of ProviderConnect, a first-of-its-kind HCP Demand-Side Platform. The role will shape the product narrative, lead measurement and analytics strategy, and partner closely with internal teams and external clients to drive adoption.
Requirements
- 7â10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma, healthcare, or ad tech
- Deep understanding of DSPs, SSPs, ad networks, and HCP audience data (NPI-based targeting, clean rooms, deterministic device matching)
- Proven track record of leading measurement or analytics initiatives for HCP or healthcare media campaigns
- Experience crafting GTM narratives or marketing positioning for data-driven ad products
Benefits
- 100% Remote work
- Competitive compensation
- Flexible PTO
- 8 company holidays
- Monthly reimbursement for cell phone + internet + wellness
- 100% Paid 12-week parental leave
- Generous parental benefit
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
