Digital Marketing Manager

Plaid is seeking a Digital Marketing Manager to lead the strategy and execution of high-impact paid campaigns across channels to drive qualified pipeline and revenue. The role involves managing multi-million-dollar media budgets, defining targeted messaging and audience segments, and optimizing campaigns for high lead quality and return on ad spend.

Requirements

• Define Plaid’s digital marketing strategy across varying campaign types
• Plan, execute, and optimize paid digital campaigns across channels
• Operationalize paid media budget, managing investment and performance against pipeline goals
• Define audiences, messaging frameworks, and campaign objectives in close partnership with Product Marketing
• Partner with Sales and Revenue teams to ensure digital marketing performance translates into actionable pipeline and revenue
• Establish and execute a test-and-learn and optimization roadmap to continuously improve campaign effectiveness
• Measure, analyze, and communicate performance, connecting digital results to business impact
• Contribute to the long-term vision and roadmap for digital marketing at Plaid, shaping how the program scales

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance