Digital Marketing Associate

Medlive is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. The ideal candidate is analytical, detail-oriented, and comfortable working in marketing technology platforms to drive measurable results.

Requirements

• Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs.
• Manage campaign setup, tracking, and reporting using Salesforce/Pardot and Google Analytics to monitor performance, lead flow, and conversion metrics.
• Partner with Content, Social Media, and Design teams to ensure campaigns are launched on time, aligned to strategy, and accurately implemented across platforms.
• Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline goals.
• Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI.
• Assist with SEO and website optimization efforts, including keyword performance monitoring, page optimization support, and technical best-practice adherence (in collaboration with content and web teams).
• Support digital partnership and sponsorship initiatives by coordinating assets, tracking performance, and reporting on outcomes.
• Stay current on digital marketing trends, tools, and best practices—particularly within healthcare, medical education, and B2B marketing environments.